This is quite a great piece of kit. Definitely going to look into it for my own RTB uses. One thing that strikes me as an immediate use is real-time impression

This is quite a great piece of kit. Definitely going to look into it for my own RTB uses. One thing that strikes me as an immediate use is real-time impression bus aggregation for behavioral analysis. We ended up building our DSP primarily in Ruby+Redis/Postres and having this would have allowed some significant architectural changes.