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In my experience, CPM from AdSense does not scale by itself. When you're only serving up a few thousand impressions per day, all it takes are a few good advert
by drp 17y ago
In my experience, CPM from AdSense does not scale by itself. When you're only serving up a few thousand impressions per day, all it takes are a few good advertisers on your keywords for you to get a pretty nice daily payoff, but as soon as you burn through the high CPM ads from AdSense, you get down to their low CPM remnant inventory.
For example, at 30k impressions per day, you might make $75 from AdSense at a $2.50 CPM. If you keep relying on AdSense as your traffic numbers go up to 500k impressions per day, you'll still get the $75, but most of the traffic above that level comes in at a low CPM, say $0.20, and you end up with $169 for that day rather than $1300.
The takeaway is that you can't rely on AdSense to scale, and selling your own ads makes sense at a certain traffic level.
- boundlessdreamz 17y agoThose figures are way too low. See https://www.google.com/adsense/static/en_US/AsktheBuilder.html?gsessionid=JWNdIkLJEgIeqcgRnGCd4A https://www.google.com/adsense/static/en_US/AsktheBuilder.ht... http://www.washingtonpost.com/wp-dyn/content/article/2006/07/27/AR2006072701622_pf.html http://www.washingtonpost.com/wp-dyn/content/article/2006/07... At 30K uniques per day you become a google premium adsense partner and google will allow you to customize the adsense code etc.
- drp 17y agoI'm speaking of impressions, not uniques.
- boundlessdreamz 17y agoYou were saying adsense doesn't scale. That at 500K impression you are likely to get only $169. That is simply not true. See this comment http://news.ycombinator.com/item?id=712746 http://news.ycombinator.com/item?id=712746 200K impressions, 1300$ income
- deleted 17y ago[deleted]
- sounddust 17y agoNothing in that comment disproves what drp is saying. The only knowledge you gain from idlewords' comment is the final amount. For all we know, $1,200 of that $1,300 might be earned from the first 100k impressions, and the other $100 from the second 100k. In addition, just because idlewords has earned $1300 from 200k impressions doesn't mean that he won't soon exhaust his inventory if his site grows.
- boundlessdreamz 17y ago1. see the first case study i linked to. AskTheBuilder was generating 1500$ a day. 2. At that traffic level, you will become a google adsense premium publisher and google will help in optimizing your ads to generate maximum revenue 3. It just doesn't make sense that google can't fill an inventory. Unless you have a highly limited site with very less keywords to target, there will be plenty of inventory. At that traffic level, you can privately place ads if you are not happy with google. Do you think google would let go of a high traffic site? No! and this is precisely why they have a adsense premium publisher program
- sounddust 17y agoActually, as a (somewhat) large AdSense publisher, I disagree with you on both points. My experience matches up with what drp is saying: Once you start serving a high volume of AdSense ads, the CPM drops dramatically. The result is that you essentially receive a fixed income from Google based on your audience and clickthrough ratio. In addition, the "Premium" program has not existed for several years. I have 60-90k uniques, but do not qualify for any special consideration (I've asked). The features of the old "Premium" program are now offered à-la-carte to publishers based on factors which are much more strict than before. And the figures he gave are just examples set to scale. The numbers he quotes are irrelevant, because the amount of money one makes an an AdSense publisher varies greatly depending on many, many factors. Just because "ask the builder" makes $1,500/day from AdSense doesn't mean that most publishers with the same traffic will.