"They could buy movies on disc, and get whatever content they want, but they use Netflix more and more instead. So experience does matter." Talk to my wife who

"They could buy movies on disc, and get whatever content they want, but they use Netflix more and more instead. So experience does matter." Talk to my wife who searches around Netflix for 15 minutes looking for something to watch and then gives up. Experience can improve the likelihood that someone will use your service, but if the content isn't there, then they'll go elsewhere.