Netflix's goals run much deeper than this. The article touches on this briefly. The goal of becoming HBO has been completed. Take a look at the list of Netflix

Netflix's goals run much deeper than this. The article touches on this briefly. The goal of becoming HBO has been completed. Take a look at the list of Netflix Original Programming. They've succeeded at becoming a content generator, and they are actively scooping up other companies' IP a la Valve (Arrested Development being the epitomal example of this.). All this does, however, is puts them in league with the major studios. Netflix is still at the mercy of the internet providers, which are increasingly also controlled by the major content studios. Comcast just won a huge net neutrality battle and is making a play for Cablevision. Netflix has said it's willing to "mobilize its users" against traffic throttling abuse. Netflix's goal is to become Disney before Disney can become Netflix. They've got better data and infrastructure. And they seem to have a one-up on a culture that lets them be flexable with IP. We'll see what happens.