Maybe I'm missing something, but.. Doesn't this basically already happen? I would imagine retail space along main thoroughfares (e.g. "Main street" or space ri

Maybe I'm missing something, but.. Doesn't this basically already happen? I would imagine retail space along main thoroughfares (e.g. "Main street" or space right next to a very popular highway exit) is substantially more expensive than one that sees 5 cars a day. Retailers already basically know what route you're likely to be taking - the one that most other people take. Granted they don't physically stop your car and ask if you would like Krispy Kremes, but it seems like that bidding war could get expensive quickly - now Krispy Kreme has to compete for retail space along Main street, and they also have to bid against Dunkin Donuts/etc. in the traffic routing business. Further, If Krispy Kreme is routing 25% of all traffic past their store, then the municipality in question either has to: a) Outlaw this b) Add additional roads, etc. to the road near Krispy Kreme, thus making this road the new "Main street" anyway. It'd drive up the cost of that real estate where Krispy Kreme is. All in all, I just don't see it being economically viable for anyone.