Is the main idea behind this scheme to get other participants to lower the price and since the orchestrators got their positions earlier they profit or do they

Is the main idea behind this scheme to get other participants to lower the price and since the orchestrators got their positions earlier they profit or do they simply need the volume of the masses to make their scheme profitable? If it's the latter, couldn't they just get a large enough loan and move the markets with their own funds seeing as Dogecoin is still a relatively small market?