tl;dr: Comparing conversion rates (a metric which is usually in range of 1-3%) using a sample size of n = 60 clicks, by just looking at the total number of regi

tl;dr: Comparing conversion rates (a metric which is usually in range of 1-3%) using a sample size of n = 60 clicks, by just looking at the total number of registered users. Even if you had amazingly high conversion rates, with sample of that size, the total number of conversions could be just about anything. Simple variance. Well done on releasing the game with good reviews though. That's a great achievement. Just spend a bit of time just thinking about advertising :)