First, folks give up way too easily. It takes time for things to hit even when everything's dialed-in. Second, unless an app costs a ton of money to keep goin

First, folks give up way too easily. It takes time for things to hit even when everything's dialed-in. Second, unless an app costs a ton of money to keep going, find a home for it. There's always some shop that will buy up your "failed" startup. Turning just it off is like killing a baby. So wantrepreneurs out there: try not to be so quick to strangle her in the bath water.