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Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the produ

by jraines 17y ago

Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.

vaksel 17y ago
a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
- jraines 17y ago
  The ones I've read aren't mostly testimonials -- but yes, making testimonials up is sleazy.