> People are more likely to leave a review/comment/upvote if something is not working for them. Also known as the 3/11 rule. On average people tell 3 others wh

> People are more likely to leave a review/comment/upvote if something is not working for them. Also known as the 3/11 rule. On average people tell 3 others when they have had positive experience. And on average they tell 11 others when they have a negative experience. [proper citation appreciated] Add the effect of internet, and multiply by Google effect. More recent posts are given higher relevance, and of course more frequent occurrences are given higher relevance. News agencies and publishers have known this for ages - after all, there's no news like bad news.