This is true if you're only looking at MySpace and Facebook. If you go back a decade, MySpace won the social network space because you had a lot of control ove

This is true if you're only looking at MySpace and Facebook. If you go back a decade, MySpace won the social network space because you had a lot of control over the webspace. Because setting up shop was more about expressing your personality online than about showing off your vacation pictures. > (I am not a UI/UX guy, take my thoughts with a grain of salt). Your thoughts are actually absolutely correct as long as you're not talking about social network sites. This is common wisdom in Information Architecture / User Experience. Which isn't surprising, since they wouldn't have a job otherwise.