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My suggestion: 1) Go to a college you have some connection to (e.g. the one you graduated from), find a decision maker who has authority to BUY your BB killer.
by isalmon 13y ago
My suggestion:
1) Go to a college you have some connection to (e.g. the one you graduated from), find a decision maker who has authority to BUY your BB killer.
2) Sit down with him/her - see if they are interested at all. If not - try a couple of more times and forget about it - it's easier to fulfill the market, not create it
3) Now if they are interested - create a product they are willing to pay for (very important), sign them up.
4) Ask that decision maker or any other professors who are happy with your product to introduce you to their friends at other colleges.
5) Repeat
I think the problem with most companies who tried an failed is that they assumed that if they build a better product - colleges will pay for that. In many cases it does not work this way.
- hobs 13y agoI would agree, finding and connecting with real decision makers on a personal level to show them how you bring value and have that personal connection is one of the best sales strategies around. I am not talking someone who is high in the food chain, I mean the one who is the final say and can move the entire organization. Sometimes there is no one at a specific org that can do that, and if so, don't even attempt it.