4 ms·
one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-page-competition-winner http://www.seomoz.org/blo
by redorb 17y ago
one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-page-competition-winner http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy
sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
- jraines 17y agoWriting a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.