4 ms·

supposedly those huge 1 page landing pages convert like gold.

• redorb 17y ago
  one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-page-competition-winner http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
  • jraines 17y ago
    Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.
    • vaksel 17y ago
      a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
      • jraines 17y ago
        The ones I've read aren't mostly testimonials -- but yes, making testimonials up is sleazy.
• nopassrecover 17y ago
  Though I never understand why. I think I might be different from their target audience but I have an immediate negative reaction to anything that looks like an ad.