You have to go into a lockdown mode. How long is the lockdown mode? It is a variable that is part of your initial plan. Here is how the process looks like: col

You have to go into a lockdown mode. How long is the lockdown mode? It is a variable that is part of your initial plan. Here is how the process looks like: collect ideas, quantify it against your key metrics (hint: most of the time it is revenue), stack rank, pick the top one. Your quantifying formula should already have a length-of-time component and opportunity cost which are the investments you are happy to make to hit the goal. Go into execution mode for that length of time. The ideas that pop up during lockdown goes in a list that will go through the same process at the end of lockdown. At that point you have hit your goal or ready to abandon ship per the original contract.