I bet formalizing your process won't help most people. You'll just end up seeing how many "sunk costs" you have, which might be good, but you'll still churn thr

I bet formalizing your process won't help most people. You'll just end up seeing how many "sunk costs" you have, which might be good, but you'll still churn through ideas. Here's a more realistic solution: thoroughly research your competitors before you begin implementing your ideas. You should be doing this anyway! You need to learn from their mistakes and leverage your position of starting something from scratch as much as you can. What I've learned is inevitably you end up scrapping most of your ideas after a few days of research. You realize how tough the competition will be, how far ahead they are, and how much work your idea really will take to implement. A quick dose of reality will make you happy to move on to other ideas before wasting weeks or months working on it. When you are still excited about an idea after knowing the market, you're on to something that might stick.