5 ms·

The Art of the Landing Page – Tips for Increasing Conversions

27 points by theforay 17y ago

duckbridge 17y ago
Very educational
maurycy 17y ago
By the way, what are good landing pages you can recommend to study? Ideally, with proved above average conversions.
- deleted 17y ago
  [deleted]
- vaksel 17y ago
  supposedly those huge 1 page landing pages convert like gold.
  - redorb 17y ago
    one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-page-competition-winner http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
    - jraines 17y ago
      Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.
      - vaksel 17y ago
        a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
        jraines 17y ago
        The ones I've read aren't mostly testimonials -- but yes, making testimonials up is sleazy.
  - nopassrecover 17y ago
    Though I never understand why. I think I might be different from their target audience but I have an immediate negative reaction to anything that looks like an ad.
redorb 17y ago
heres a site Im working on landing page for local company - Please look it over and give first impressions ... on the landing page only... http://okcgranite.com/redorb/index.html http://okcgranite.com/redorb/index.html
- ddemchuk 17y ago
  This is my first impression for all sites that are left justified instead of centered: why? just add a margin: 0 auto; into a wrap and get the thing in the middle.
  - redorb 17y ago
    wish I could write this in a private message lol - it was pure lack on knowledge, now I'm on a trail to figure it out :) its been annoying me ... Thanks, please provide other feedback based on content .. while I fix it.
    - ddemchuk 17y ago
      feel free to email me and I can help you out with any CSS stuff... darrindemchuk @ gmail.com
- browser411 17y ago
  in general, simplify. my 2 cents. take or leave: * severely cut down the copy up top. e.g.: Athenian Marble has specialized in cultured marble since 1969. We have 50 employees in a 67,000 sq ft facility to serve your needs! * add the A+ BBB rating as a very simple graphic--instant credibility (even I know what that is!) * 3 calls to action below: 1) Call (phone number only) 2) Visit (address only; map seems extraneous; maybe include the photo form the "About us" with the building facade so people can find it easily when they drive there) 3) Email (deprioritize this--I assume most people pick up the phone for info on marble; maybe even get rid of the form and just have an email address) I would refrain from using phrases like "Are You Ready?" and "Let us help you." In particular, "Are You Ready" could turn off someone who's just looking for info. BTW, the "see all photos" page should feature photos more prominently. It has a ton of text up top. I imagine photos are very important for engaging customers.
zaidf 17y ago
Rule #1: Test, test and test. That's one thing I've learned from my experience with landing pages. You should assume little. Test a lot.
- paraschopra 17y ago
  Yep, testing is essential for landing pages. But successful tests require good amount of traffic which might not be possible for smaller campaigns. So, best approach would be to follow best practices in landing page design and then tweak one thing at a time to really optimize conversions.
GrishaRemake 17y ago
Good advise
symptic 17y ago
I do a lot of landing page designs for clients. Here are some successful pages I can show: http://www.codedpreview.com/previews/68ce03ad/ http://www.codedpreview.com/previews/68ce03ad/ http://www.codedpreview.com/previews/78709ad6/ http://www.codedpreview.com/previews/78709ad6/ http://www.codedpreview.com/previews/f2658514/ http://www.codedpreview.com/previews/f2658514/ http://www.codedpreview.com/previews/96728435/ http://www.codedpreview.com/previews/96728435/ It's important to keep in mind that the most important thing about your landing page is that you send qualified leads to them. Some of the requests I get seem very silly or odd, but my clients are AdWords magicians and can get the right people to go to them and convert very well. Many clients optimize the pages I deliver to bring in $500 a day, net. I've been in the affiliate marketing service industry for long enough to have some insights for anyone just starting with online marketing. If you have any questions, feel free to reply and ask!

27 points by theforay 17y ago

duckbridge 17y ago

Very educational

maurycy 17y ago

By the way, what are good landing pages you can recommend to study? Ideally, with proved above average conversions.

deleted 17y ago
[deleted]
vaksel 17y ago
supposedly those huge 1 page landing pages convert like gold.
- redorb 17y ago
  one of the better reads I've found on landing pages - http://www.seomoz.org/blog/announcing-the-seomoz-landing-page-competition-winner http://www.seomoz.org/blog/announcing-the-seomoz-landing-pag... and yeah they say they do work like gold I could just never bring myself to be so sleezy sleezy cause I think the reason they work is that they get you to read for 30 minutes, then you don't want to feel like you are wasting that 30 minutes by not buying.
  - jraines 17y ago
    Writing a long-form sales letter that fully and narratively explains the benefits (especially emotional) that will accrue from the purchase and use of the product is not sleazy, it's smart. Lying about those benefits is sleazy.
    - vaksel 17y ago
      a huge portion of those pages is the customer testimonials, all of them are made up on the spot. I'd call that sleazy, wouldn't you?
      - jraines 17y ago
        The ones I've read aren't mostly testimonials -- but yes, making testimonials up is sleazy.
- nopassrecover 17y ago
  Though I never understand why. I think I might be different from their target audience but I have an immediate negative reaction to anything that looks like an ad.

redorb 17y ago

heres a site Im working on landing page for local company - Please look it over and give first impressions ... on the landing page only... http://okcgranite.com/redorb/index.html http://okcgranite.com/redorb/index.html

ddemchuk 17y ago
This is my first impression for all sites that are left justified instead of centered: why? just add a margin: 0 auto; into a wrap and get the thing in the middle.
- redorb 17y ago
  wish I could write this in a private message lol - it was pure lack on knowledge, now I'm on a trail to figure it out :) its been annoying me ... Thanks, please provide other feedback based on content .. while I fix it.
  - ddemchuk 17y ago
    feel free to email me and I can help you out with any CSS stuff... darrindemchuk @ gmail.com
browser411 17y ago
in general, simplify. my 2 cents. take or leave: * severely cut down the copy up top. e.g.: Athenian Marble has specialized in cultured marble since 1969. We have 50 employees in a 67,000 sq ft facility to serve your needs! * add the A+ BBB rating as a very simple graphic--instant credibility (even I know what that is!) * 3 calls to action below: 1) Call (phone number only) 2) Visit (address only; map seems extraneous; maybe include the photo form the "About us" with the building facade so people can find it easily when they drive there) 3) Email (deprioritize this--I assume most people pick up the phone for info on marble; maybe even get rid of the form and just have an email address) I would refrain from using phrases like "Are You Ready?" and "Let us help you." In particular, "Are You Ready" could turn off someone who's just looking for info. BTW, the "see all photos" page should feature photos more prominently. It has a ton of text up top. I imagine photos are very important for engaging customers.

zaidf 17y ago

Rule #1: Test, test and test. That's one thing I've learned from my experience with landing pages. You should assume little. Test a lot.

paraschopra 17y ago
Yep, testing is essential for landing pages. But successful tests require good amount of traffic which might not be possible for smaller campaigns. So, best approach would be to follow best practices in landing page design and then tweak one thing at a time to really optimize conversions.

GrishaRemake 17y ago

Good advise

symptic 17y ago

I do a lot of landing page designs for clients. Here are some successful pages I can show: http://www.codedpreview.com/previews/68ce03ad/ http://www.codedpreview.com/previews/68ce03ad/ http://www.codedpreview.com/previews/78709ad6/ http://www.codedpreview.com/previews/78709ad6/ http://www.codedpreview.com/previews/f2658514/ http://www.codedpreview.com/previews/f2658514/ http://www.codedpreview.com/previews/96728435/ http://www.codedpreview.com/previews/96728435/ It's important to keep in mind that the most important thing about your landing page is that you send qualified leads to them. Some of the requests I get seem very silly or odd, but my clients are AdWords magicians and can get the right people to go to them and convert very well. Many clients optimize the pages I deliver to bring in $500 a day, net. I've been in the affiliate marketing service industry for long enough to have some insights for anyone just starting with online marketing. If you have any questions, feel free to reply and ask!