It's basically using search as an additional name resolution layer on top of DNS. Because search is more human-convenient, with a layer of semantic processing

It's basically using search as an additional name resolution layer on top of DNS. Because search is more human-convenient, with a layer of semantic processing free from the rigid technical constraints of DNS names. Which is all great, a useful abstraction, until the semantic layer guesses wrong on what the user actually wanted and the abstraction leaks.