FTA: The long-term success of Dogecoin is beside the point. It doesn’t have anything close to Bitcoin’s developer backing. And basing a currency on an in

FTA: The long-term success of Dogecoin is beside the point. It doesn’t have anything close to Bitcoin’s developer backing. And basing a currency on an internet meme presents its own risks: for example, the joke might get old. Those are two of many reasons that Bitcoin will keep its lead for now. But it will be interesting to see where and how smarter branding gets incorporated into new efforts. It's not about whether Dogecoin stays big, it's about how cryptocurrencies can or should use clever branding to differentiate themselves, rather than just technical differentiation.