I respect RMS a lot and really appreciate his steadfast promotion of free software (copyleft). But isn't it becoming a moot point in this day and age? A decade

I respect RMS a lot and really appreciate his steadfast promotion of free software (copyleft). But isn't it becoming a moot point in this day and age? A decade or two ago the software tools were important and since all of them were proprietary GNU was sorely needed and all the work done by people on GNU and Linux really was needed. But now the concept of open source and free software (not copy left but just free) has really taken roots and businesses have evolved to circumvent the revenue loss from giving away software. Instead they now created a new closed ecosystem - cloud and hosted services. By moving them away from people's computer they have control and we are pretty much in the same situation as we were a decade ago. So we need a new idea of "copyleft" that applies to services and hosted platforms and not just tools. Isn't it where the battle needs to be now with regards to freedom (as RMS puts it)?.