Until the link above is fixed, try this article for an overview: How AirBnB Became a Billion Dollar Company http://davegooden.com/2011/05/how-airbnb-became-a-b

Until the link above is fixed, try this article for an overview: How AirBnB Became a Billion Dollar Company http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/ http://davegooden.com/2011/05/how-airbnb-became-a-billion-do... TLDR: Dave Gooden setup a honeypot on Craigslist to test whether AirBnB staff were creating fake Gmail accounts to spam Craigslist users & suggest they should post their vacation house listings on AirBnB instead.