Linux: I think because it's less of a 'concrete' thing (e.g. so many distros, very steady 'word of mouth' growth rather than a big launch) Windows: People just

Linux: I think because it's less of a 'concrete' thing (e.g. so many distros, very steady 'word of mouth' growth rather than a big launch) Windows: People just don't have the same affection for Windows: it tends to be something that's used, grudgingly, often for work, rather than something that people are genuinely pleased by. I'm sure people will disagree, of course, that's just a big generalisation. Also, since Windows is available on a whole range of hardware, it suffers (in this specific regard) from the same fragmentation as Linux: there's isn't so much one single thing to get attached to.