A friend who used Bing advertising told me he got much better results per dollar compared to Adwords. Better conversion and lower costs. Regrettably, Bing has v

A friend who used Bing advertising told me he got much better results per dollar compared to Adwords. Better conversion and lower costs. Regrettably, Bing has very low volume outside the US. On our company site, Bing referrals are less than 2% of Google.