Depending on where you post, your links may or may not end up passing any link equity, but generally speaking it's a good idea to get a conversation going about

Depending on where you post, your links may or may not end up passing any link equity, but generally speaking it's a good idea to get a conversation going about your brand (as long as some of the edge cases don't apply, such as negative comments, guest blogging on low-quality domains, etc).