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That sentence doesn't read like that to me. Their search market share is 18.2% and is not a growth number. Advertising grew 34% from some unspecified base.
by spullara 13y ago
That sentence doesn't read like that to me. Their search market share is 18.2% and is not a growth number. Advertising grew 34% from some unspecified base.
- ChuckMcM 13y agoFair enough, the previous quarter they just said this : "Search advertising revenue grew 47% driven by an increase in revenue per search and volume." Google's CPC in their third quarter 2013 was down 4%. If the ratio holds then a 34% increase in revenue would translate into a 2.9% decrease in CPC. Of course that assumes they are trading traffic 1:1. Hence my curiosity. Google will announce in a couple of weeks and we'll get to see.
- ChuckMcM 13y agoAnd from Google "CPC ... decreased approximately 2% over the third quarter of 2013."