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>> In the checkout flow it is best practice to offer as many payment options available because it increases the likelihood of a successful conversion. Are you
by Benferhat 13y ago
>> In the checkout flow it is best practice to offer as many payment options available because it increases the likelihood of a successful conversion.
Are you sure about that? Too many choices sometimes leads to no choice at all. [0]
[0] http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_ch...
- yarou 13y agoExactly. See also: http://en.wikipedia.org/wiki/Buridan%27s_Ass http://en.wikipedia.org/wiki/Buridan%27s_Ass