Seems like lot of comments have concerns with the programming part, so here is my view why indirect approaches can be also important: When we started Rails Gir

Seems like lot of comments have concerns with the programming part, so here is my view why indirect approaches can be also important: When we started Rails Girls with Linda, we saw that there were plenty of programming workshops, books and education available. We didn't want to create one more. Instead we focused on creating easy, one-day workshop to get you to try and see what programming and technology is about, while also building your first sample application and getting meet the local tech scene. After the workshop we tell the people that you now have all the tools and contacts you need for programming or creating something. It's up to you to learn more. The important part was that all these people (probably thousands at this point) got over the first step and of whom many wouldn't have touched programming otherwise. In the same way I don't think this book should be about teaching programming that much, but more as creating stories and personalities for technologies to peak interest. Children's interest usually leads to questions and to more interest. You can then use that energy, answer the questions, teach more and extend the workbook exercises to more challenging things. You can also use those characters as a basis to explaining the technology world or talking about what you do for living. The point is that when you're trying to get a new demographic interested, you need to find a way to get them over the first step, which is to get them involved and getting them interested. The earlier this happens, the better. Why project like this and the Goldie Box are important, is that they create a story, a world and excitement around technology, for those who might miss or haven't found their innate interest yet.