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Great idea. I ALMOST went back to the safety of CCs upfront (http://planscope.io/blog/why-im-going-back-to-capturing-credit-cards-upfront/ http://planscope.io/
by bdunn 13y ago
Great idea.
I ALMOST went back to the safety of CCs upfront (http://planscope.io/blog/why-im-going-back-to-capturing-credit-cards-upfront/ http://planscope.io/blog/why-im-going-back-to-capturing-cred...) but ended up sticking with it. And I'm glad I did, because growth is significantly higher and there are fewer cancelations.
The big takeaway: People do more research before plugging in their credit card. If it's relatively low friction to sign up for a trial of your product, you need to make sure your onboarding flow isn't just about how to use your product, but why (e.g. the typical responsibility of your features / tour pages.)
- gacba 13y agoSo wait--you said you almost went back to collecting CC's up front, and that article says it was a better fit than the no-CC trial, so what data did you collect to say otherwise? You're arguing both sides Brennan. :) I'm confused as hell as to which worked and why.
- bdunn 13y agoSorry, should have been more explicit: For most of Planscope's history, I captured credit card upfront. Growth was decent, but I wanted to see what would happen if I dropped that requirement. So I did, and growth plummeted (very few signups were converting.) My gut reaction was "REVERT!" (which is where that blog post stemmed from), but after talking with a few people I figured that maybe it's not as simple as just changing how signing up works... maybe I need to tweak a lot of other stuff. So I did, and now that it's been in production for a few months growth has eclipsed the card upfront rate.
- gacba 13y agoSo what all did you tweak to make it work? If you'd prefer not to be public about it, message me in the Academy (this is Dave Rodenbaugh)