It doesn't have to be intentional to be evil. But, 1) The decision to require a full name and gender was intentional 2) The decision to merge multiple accounts

It doesn't have to be intentional to be evil. But, 1) The decision to require a full name and gender was intentional 2) The decision to merge multiple accounts under the Google+ umbrella was intentional 3) The decision to automate this merging was also intentional. I've myself been caught off guard with Google storing my search history on one of my customers' Google account because I forgot to log out after managing their AdWords account. Stupid me, right? But just as with Facebook, they've lost my trust. I'm not alone, and I think it will come back to bite them in the end.