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That is incorrect and unfortunate that it left the wrong impression in user's minds. Orbitz did not price up hotels based on OS, they chose to change the list o
by calbear81 13y ago
That is incorrect and unfortunate that it left the wrong impression in user's minds. Orbitz did not price up hotels based on OS, they chose to change the list of options presented to users based on OS. This is no different than what we simply call "personalization". If a user found the Wynn on a Mac or a PC, they were the same exact price, all that was different was what position that hotel was in in the default sort order.
- PhasmaFelis 13y agoThat's an awful fine distinction there.
- calbear81 13y agoIt's simply a sort algorithm that takes into account any possible signal including OS, Browser, IP / Geo, past purchase behavior, etc. If you figure out that Mac users on average tend to click more on "boutique" hotels that have better design, why would it be wrong to feature those higher up in the results list? It just so happens that those hotels tend to be more pricey but they certainly did not "price" up the same hotel for Mac users. One is standard personalization, the other is price discrimination, and the headline made it sound like the latter.