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How does this compare with what Intercom is offering? Is this a move to compete directly?

suhail 13y ago
Intercom offers a way to directly communicate with your customers and have a conversation with them but this does not. In-app notifications are a one-way message to broadcast information in a beautiful way.
- te_chris 13y ago
  Don't take this the wrong way as I really like Mixpanel the product, but with the amount of buzzwords in those two sentences I have no idea what you just said.
  - pgopalan 13y ago
    I use both Mixpanel and Intercom. Mixpanel has been excellent at showing marketing metrics in a typical SaaS funnel (Attention - e.g. visitors/locn./browser a consumable Google Analytics, Acquisition - e.g. did the visitor click the sign up button and become a new user, Retention - how often did the user come back). Mixpanel also has cohort analysis - users that signed up on a certain day, how long have they have been active/inactive and by extension you can calculate the churn. Depending on how you instrument your Mixpanel you can track user activity and understand product engagement. So if you release a new feature and there is no clicks on it, Mixpanel will show you that and you can remove it. Intercom overlaps with Mixpanel in providing Acquisition information and Activity information (number of sign ins, last sign in etc). What is awesome about Intercom is the messaging feature. You can simply select one or more users and compose your responsive email (and you'll be shown a window on how the email looks in a mobile device) and send the email and track email metrics. To a product manager or customer success person at a SaaS business this is a great way to communicate with users. Intercom also has auto responders. So you can send welcome emails after a sign up (Mailchimp!). In my opinion, Intercom is heading towards combining Mixpanel, Zendesk and Mailchimp all in one in the most elegant and practical way I can think of. Mixpanel and Kissmetrics are very similar. (a self-plug: at kanban2go, we open sourced our mixpanel rails engine here: https://github.com/kanban2go/mixpanel-rails https://github.com/kanban2go/mixpanel-rails)
  - suhail 13y ago
    Intercom let's you have a one to one conversation with a specific user. We send a notification that doesn't elicit a one to one conversation - it's purely informational. I use the word broadcast because it generally implies a lack of two-way communication.
inthewoods 13y ago
The more direct competition is probably Localytics.

Intercom offers a way to directly communicate with your customers and have a conversation with them but this does not. In-app notifications are a one-way message to broadcast information in a beautiful way.

te_chris 13y ago
Don't take this the wrong way as I really like Mixpanel the product, but with the amount of buzzwords in those two sentences I have no idea what you just said.
- pgopalan 13y ago
  I use both Mixpanel and Intercom. Mixpanel has been excellent at showing marketing metrics in a typical SaaS funnel (Attention - e.g. visitors/locn./browser a consumable Google Analytics, Acquisition - e.g. did the visitor click the sign up button and become a new user, Retention - how often did the user come back). Mixpanel also has cohort analysis - users that signed up on a certain day, how long have they have been active/inactive and by extension you can calculate the churn. Depending on how you instrument your Mixpanel you can track user activity and understand product engagement. So if you release a new feature and there is no clicks on it, Mixpanel will show you that and you can remove it. Intercom overlaps with Mixpanel in providing Acquisition information and Activity information (number of sign ins, last sign in etc). What is awesome about Intercom is the messaging feature. You can simply select one or more users and compose your responsive email (and you'll be shown a window on how the email looks in a mobile device) and send the email and track email metrics. To a product manager or customer success person at a SaaS business this is a great way to communicate with users. Intercom also has auto responders. So you can send welcome emails after a sign up (Mailchimp!). In my opinion, Intercom is heading towards combining Mixpanel, Zendesk and Mailchimp all in one in the most elegant and practical way I can think of. Mixpanel and Kissmetrics are very similar. (a self-plug: at kanban2go, we open sourced our mixpanel rails engine here: https://github.com/kanban2go/mixpanel-rails https://github.com/kanban2go/mixpanel-rails)
- suhail 13y ago
  Intercom let's you have a one to one conversation with a specific user. We send a notification that doesn't elicit a one to one conversation - it's purely informational. I use the word broadcast because it generally implies a lack of two-way communication.

inthewoods 13y ago

The more direct competition is probably Localytics.