"They're most definitely not equally important. There are far more examples of successful businesses built on the backs of mediocre ideas but with great executi

"They're most definitely not equally important. There are far more examples of successful businesses built on the backs of mediocre ideas but with great execution than there are of ones built on the back of great ideas with mediocre execution." That may be because genuinely new ideas are hard to come by today. There is also a lot of risk associated with them. Execution, although it has its pitfalls, largely depends on timing and effort.