Hasbro doesn't die just because the current crop of 5-12 year olds outgrow their products. Instead, they simply target the next wave. On the other hand, socia

Hasbro doesn't die just because the current crop of 5-12 year olds outgrow their products. Instead, they simply target the next wave. On the other hand, social networks seem to adhere very strongly to a particular generation or crowd. I don't find it too difficult to believe that different crowds use different social networks (due to network effects bootstrapping at differing rates in differing groups) and that consequently "the Facebook" of the next generation will be Snapchat or something else. Facebook's challenge, then, is to figure out how to become Hasbro or else it will become Myspace.