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Navigational searches on Google from users going to Facebook are being displaced by direct access to the FB app on their smartphones, which is not measured in G
by chaz 13y ago
Navigational searches on Google from users going to Facebook are being displaced by direct access to the FB app on their smartphones, which is not measured in Google Trends.
That, and the assumption that FB is equivalent to MySpace circa 2006, make me completely dismiss their claim.
- bhouston 13y agoThat is why I did the comparison with Google, Google is built into the UI of Android and it is also integrated into the Omnibar of Chrome (or whatever it is called) so there is also a displacement of search traffic too on Google, but it didn't see those declines. Now this isn't a perfect control, but it is something...
- chaz 13y agoFB habits are very different from Google or Yahoo. Last earnings call, FB said that half of their daily users are mobile only. About 25% of Google searches are mobile. http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now-mobile-only-says-ceo-zuckerberg/ http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-use... http://www.businessinsider.com/mobile-sends-a-quarter-of-search-traffic-2013-7 http://www.businessinsider.com/mobile-sends-a-quarter-of-sea...