Is there such a thing as execution without ideas ... about execution? A lot of the genius of a great tech is stuff that isn't really visible. I don't mean code,

Is there such a thing as execution without ideas ... about execution? A lot of the genius of a great tech is stuff that isn't really visible. I don't mean code, I mean subtle choices about how to create the experience that excites users, or how to build architecture on the idea such that it can have a platform play later. Etc. So the spark is definitely to be recognized, yet the daily building of something is no less requiring of innovation or "genius". Did I just restate and reword the obvious? Did I execute? Eh.