This is totally right - that page is A/B tested to high heaven and is targeted at the mainstream car buyer (aka "typically less internet-savvy") who seem to res

This is totally right - that page is A/B tested to high heaven and is targeted at the mainstream car buyer (aka "typically less internet-savvy") who seem to respond best to that kind of layout. Trust me, they tried a bunch of different Web 2.0-ish layouts and they all lose to these kinds of generic-looking pages. Sad but true. Source: previous TrueCar employee.