Seems dodgy. Sure you could say that most people who buy Kia Optimas are choosing them over a Mercedes on price but it honestly doesn't occur to most of those

Seems dodgy. Sure you could say that most people who buy Kia Optimas are choosing them over a Mercedes on price but it honestly doesn't occur to most of those people that a Benz is an option for them because it isn't. And anyone saying Mercedes is losing market share to Kia would be laughed out of the room.