Well, that's why I said subtly. It's not blatant about it, but it is a deceitful approach. These kind of tactics are familiar to me from previously working in

Well, that's why I said subtly. It's not blatant about it, but it is a deceitful approach. These kind of tactics are familiar to me from previously working in the web hosting industry, where the tricks of "the eye-catching price is actually the temporary one, you have to look in the details for the real price" and "a coupon code makes it look like your service can do more than it can" are very common. So is the aftermath, with many people who are confused and upset when the "temporary" part runs out but not quite confused and upset enough to cancel the service.