"... How could your soul be so dead that you want to spend your precious 20% hacking time to evangelize a Methodology? Can you imagine such a person? ..." Also

"... How could your soul be so dead that you want to spend your precious 20% hacking time to evangelize a Methodology? Can you imagine such a person? ..." Also laughed at this one. But not for the reason you might think. The engineering guys are google are smart right? I think the reason why some take up the "evangelism hat" is out of sheer necessity. Google has what 15,000 employees. I'm not sure of the numbers for those at the sharp end. With this number of smart people working on their own projects. Fierce competition for recognition would be required to get your project above the noise of others all competing for a place in the google platform, process and dollars. Therefore it's not unreasonable to expect someone figured out it might be a good idea to market or spruik. Anything to let those above, beside or below consider that my process, product or idea is better than the next. In startups this process is essential and is turned into a real art form by the likes of Winer, Spolsky and Graham who write, blog and speak where required ~ http://news.ycombinator.com/item?id=70863 http://news.ycombinator.com/item?id=70863