This study is based on a couple of very shaky assumptions. The first is that they're modeling the decline of Facebook on the decline of MySpace, and assuming th

This study is based on a couple of very shaky assumptions. The first is that they're modeling the decline of Facebook on the decline of MySpace, and assuming that their traffic/popularity curves are similar. I think the two sites are completely different animals and all comparisons became invalid when FB launched their app platform in 2007. Maybe when they launched their News Feed in 2006. The second is that they're basing it on Google Trends data, which is obviously based on searches for Facebook. With the enormous shift to mobile and users going directly to the app, I think that throws a serious kink in trying to apply 2007+ trends to 2014+. http://arxiv.org/pdf/1401.4208v1.pdf http://arxiv.org/pdf/1401.4208v1.pdf