Discussing Amazon's business model is always an interesting topic. The first time I heard about that Amazon made no profit was from the news telling that they h

Discussing Amazon's business model is always an interesting topic. The first time I heard about that Amazon made no profit was from the news telling that they had to increase the free shipping criteria to be $35 instead of $25. Basically, they cannot afford to keep the $25 promise, which may lose some customers foreseeably. Of course, Amazon does a lot of good and successful things, such as running such a huge ecommerce website to fulfill and meet so many customers needs, helping online business to sell, keeping their executives rich and making their employees job secure, including the stock holders happy, etc. And they are also investing into the technology side of the business and expanding into the cloud technology in early years. But how successful is it for AWS? All of these cannot avoid an issue that their business model was going a wrong direction for many years to reach today's stage and further. So the article below shows that they are going to change their direction and stopping the effort to replace or shorten the supply chain by offering all kinds of services which exhaust their resources and lose focusing: Amazon’s Future Is Not in Selling Stuff — And That’s a Good Thing http://www.wired.com/business/2013/01/amazons-future-not-selling-stuff/ http://www.wired.com/business/2013/01/amazons-future-not-sel...