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Those generic parked domain pages are heavily A/B tested and iterated to achieve maximum revenue per user. What this tells me is TrueCar probably has a pretty
by dsl 13y ago
Those generic parked domain pages are heavily A/B tested and iterated to achieve maximum revenue per user.
What this tells me is TrueCar probably has a pretty solid layout that gets users to click and start the process.
- overdrivetg 13y agoThis is totally right - that page is A/B tested to high heaven and is targeted at the mainstream car buyer (aka "typically less internet-savvy") who seem to respond best to that kind of layout. Trust me, they tried a bunch of different Web 2.0-ish layouts and they all lose to these kinds of generic-looking pages. Sad but true. Source: previous TrueCar employee.