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Oh wow, I wonder when and why they started using this design? If I saw this without already knowing about TrueCar I would have immediately closed the tab.
by buss 13y ago
Oh wow, I wonder when and why they started using this design? If I saw this without already knowing about TrueCar I would have immediately closed the tab.
- mojobot 13y agoYeah, it's mostly the top banner that's the problem. With the large stock image that may or may not be about buying a car and the set of links that are sort of relevant to what you want. Scrolling further, the content looks more legitimate. Had I not just read that article, I wouldn't have gone beyond the top banner.
- prostoalex 13y agoI think their most common channels are cars.overstock.com, as well as americanexpress.com partnerships, you wouldn't be actually visiting truecar.com.
- heelhook 13y agoAnd the "trusted brands" links just before the fold looks a lot like the end of a page (probably because of the small font and gray colors). On the first visit I didn't even realize I could scroll down, until someone mentioned there was more genuine-looking content further down.