3 ms·
DAU/MAU measures engagement (i.e. how sticky/habit forming an app is). Retention is similar, but different. If your point is that you can't draw conclusions fr
by danielrhodes 13y ago
DAU/MAU measures engagement (i.e. how sticky/habit forming an app is). Retention is similar, but different.
If your point is that you can't draw conclusions from statistically insignificant data, then yes I agree with you. DAU/MAU does not work well when you have only a few visitors. Either way, it looks like the app in question had enough data to draw some conclusions.