$1 of income per unique visitor per month is much too high to be a good number to plan with. If your site doesn't have a natural commercial interest you're goi

$1 of income per unique visitor per month is much too high to be a good number to plan with. If your site doesn't have a natural commercial interest you're going to be selling adds at a rate that corresponds to maybe a $0.01-$1 CPM. If the average unique visitor views 50 pages a month that's just $0.0005-$0.05 in income per person.