This great naming happened when Steve Jobs returned to Apple in the '90s. At that point, they had industry-typical incomprehensible names and product lines. Leg

This great naming happened when Steve Jobs returned to Apple in the '90s. At that point, they had industry-typical incomprehensible names and product lines. Legend has it that Jobs' first act was to draw a quadrant on the board with personal/professional columns and desktop/portable rows. That was the iBook, MacBook Pro, iMac, and Mac Pro.