I think it's important to distinguish between having an audience and having a market. As is fairly well understood, it's possible to have very small audiences t

I think it's important to distinguish between having an audience and having a market. As is fairly well understood, it's possible to have very small audiences that monetise effectively, and very large ones with next to no spending. One more subtle problem is that products aimed at highly internet savvy westerners seem less likely to stand a chance of making money, as those people are precisely the least likely to spend anything. Reddit has a similar disparity between audience size and ability to get money from them, but aiming at the 4chan crowd strikes me as a recipe for pain. Hopefully eventually he'll find an actual market.