Yeah, one thing that startups in London need to get through their think skulls is that, if they can't match the salaries on offer in the City or the media/marke

Yeah, one thing that startups in London need to get through their think skulls is that, if they can't match the salaries on offer in the City or the media/marketing/advertising companies in the West End, they need to offer equity stakes to early employees. I've actually felt embarrassed at some of the stories I've heard.