I think a lot of thought goes into a name. If you've worked on a product for long enough, it becomes family. Giving that product a name is like naming your own

I think a lot of thought goes into a name. If you've worked on a product for long enough, it becomes family. Giving that product a name is like naming your own child. I appreciate the subtle and nuanced names Apple comes up with. Even the name "Apple" itself I think a lot about. It conjures up images of Newton, Adam and Eve, The wicked witch from snow white -- just to name a few. I appreciate how much the apple object itself has been such a subtle not-so-subtle member of our culture, yet often overlooked as being simple. I think in this simplicity we are allowed to explore our own imaginations and make some things better than they could ever explicitly be. I'd say strive for basic, simple names and don't pass up the easily overlooked.