I think Google Analytics dashbaord can be confusing and cumbersome. I understand that once you've used it and understand you can be proficient at it but many pe

I think Google Analytics dashbaord can be confusing and cumbersome. I understand that once you've used it and understand you can be proficient at it but many people don't have the time or care to learn the a complex tool. I think the biggest value proposition Improvely offers is the Click Fraud reports/reporting and alerts.